CJ Jackson

Host, Business Review

Innovation-lover and director of communications and marketing at the Hankamer School of Business, CJ Jackson is also a public radio show host and Iowa State alum.

Before coming to Baylor, CJ worked for NCR Corporation 13 years, where she learned the power of high-functioning teams, global reach and impossible deadlines.

CJ’s talents are not just limited to marketing and communications. She was the winner of a twist contest – you know, the dance – at age 3 and to her knowledge, holds the world record for the longest cross-country trip in an electric car. When she isn’t working or driving on sun power, she’s hanging out in her craft room or volunteering at the local public radio station.

Building customer trust through storytelling. 

 


Gain insight into how activist organizations get companies to do what they want, and what a company should take into consideration before responding. 

 


A balanced approach to measurement is key meeting long-term value goals.  

 


Research indicates that an employee's repeated exposure to violations of moral principle can have a large impact on their personal life. 

 


 

Learn the three-part formula for success for start-ups. 

 

               

If you want to eat healthy, but have a low degree of self-control, find out how to stay on track with your goals.  

 


From posting pictures of food on Instagram, to 'checking in' on Facebook, research shows phone snubbing - or "phubbing" - can weaken a relationship. 

 


Creating investment portfolios that reflect the investor.  


 

There are some potential dangers to corporate social responsibility. It is important to examine different perspectives from the consumer, the target of the philanthropy, and the shareholders.  

 

 


Taking a closer look at the effect filing times have on the quality of audits, and how what was found is a bit counter intuitive. 

 


 

Most businesses understand the importance of creating engaging marketing videos. Discover the secret to creating brand videos that are shared five times more than any other.  

 


 

It was an early fascination with the Enron scandal that sparked research on how likely someone will blow the whistle on someone else's wrongdoing. 

 


 

New business ideas are being pitched in an unconventional setting that may come as a surprise to some. MBA students are going to jail to help inmates develop business plans.  

 


 

More than most disciplines, the world of finance operates using a core of playful language. The industry’s terminology conveys the imagination required to address the financial challenges of daily life.  (*ENCORE)

 


 

From the warehouse to the C-suite, seeing all employees as valuable and deserving of respect builds trust, and positively impacts customer service too. For one startup's CEO, investing in the company's employees has lead to ingenious benefits. 

 


 

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