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Business Review: Productive Brainstorming

We've all been in brainstorming sessions that wound up as a complete waste of time. So, how can those minutes turn into time where you find not just any concept or strategy… but a really great one? 

 

C.J. Jackson drives on sunshine and thrives on family, NPR and PBS. She is the assistant dean of communications and marketing at Baylor University’s Hankamer School of Business and host of public radio’s “Business Review.” Previously, she was director of marketing communications for a large, multinational corporation. C.J. has two daughters—Bri in San Antonio and Devon in Chicago—and four grandchildren. She lives with a little yellow cat named for an ancient Hawaiian tripping weapon.