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Business Review - Strategic Planning Fatigue

Make strategic planning more relevant and successful. Don't focus on the planning document. It's about the team and creating a culture of excitement that produces innovation and drives a company toward high performance.  

C.J. Jackson drives on sunshine and thrives on family, NPR and PBS. She is the assistant dean of communications and marketing at Baylor University’s Hankamer School of Business and host of public radio’s “Business Review.” Previously, she was director of marketing communications for a large, multinational corporation. C.J. has two daughters—Bri in San Antonio and Devon in Chicago—and four grandchildren. She lives with a little yellow cat named for an ancient Hawaiian tripping weapon.