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Business Review - Survival of the Frugalist

Assistant professor of management and entrepreneurship, Steve Bradley, studies the success and failure of start-ups. While conventional wisdom says the more money the better, surprisingly, Bradley's research shows that sometimes having too many resources can be a bad thing. 

C.J. Jackson drives on sunshine and thrives on family, NPR and PBS. She is the assistant dean of communications and marketing at Baylor University’s Hankamer School of Business and host of public radio’s “Business Review.” Previously, she was director of marketing communications for a large, multinational corporation. C.J. has two daughters—Bri in San Antonio and Devon in Chicago—and four grandchildren. She lives with a little yellow cat named for an ancient Hawaiian tripping weapon.