CJ Jackson

Host, Business Review

Innovation-lover and director of communications and marketing at the Hankamer School of Business, CJ Jackson is also a public radio show host and Iowa State alum.

Before coming to Baylor, CJ worked for NCR Corporation 13 years, where she learned the power of high-functioning teams, global reach and impossible deadlines.

CJ’s talents are not just limited to marketing and communications. She was the winner of a twist contest – you know, the dance – at age 3 and to her knowledge, holds the world record for the longest cross-country trip in an electric car. When she isn’t working or driving on sun power, she’s hanging out in her craft room or volunteering at the local public radio station.

There are some potential dangers to corporate social responsibility. It is important to examine different perspectives from the consumer, the target of the philanthropy, and the shareholders.  

 

 


Taking a closer look at the effect filing times have on the quality of audits, and how what was found is a bit counter intuitive. 

 


 

When the public starts spending less money going out to eat, it often is a warning sign for the overall economy. Learn how small businesses can prosper, despite economic storms. 

 


Most businesses understand the importance of creating engaging marketing videos. Discover the secret to creating brand videos that are shared five times more than any other.  

 


 

It was an early fascination with the Enron scandal that sparked research on how likely someone will blow the whistle on someone else's wrongdoing. 

 


 

Why do certain unethical employees seem to get away with everything?

 


New business ideas are being pitched in an unconventional setting that may come as a surprise to some. MBA students are going to jail to help inmates develop business plans.  

 


 

New research shows taking short breaks during the work day boosts energy, productivity and job satisfaction. 

 


More than most disciplines, the world of finance operates using a core of playful language. The industry’s terminology conveys the imagination required to address the financial challenges of daily life.  (*ENCORE)

 


 

Sleek, high tech and affordable micro housing in downtown metro areas is poised to disrupt the urban housing market, which hasn't changed in over 150 years. 

 


Asking "why" can uncover new industries right under your nose, and also be the key to innovation and success.

 


From the warehouse to the C-suite, seeing all employees as valuable and deserving of respect builds trust, and positively impacts customer service too. For one startup's CEO, investing in the company's employees has lead to ingenious benefits. 

 


 

Studies show an employee dealing with stress can decrease customer satisfaction and retention. 


Being your own boss can seem appealing, but is it all it's cracked up to be? 

 


People who survive, even thrive, in the start-up world, all tend to be “hard-wired” the same. Gritty people have deeply thought out, long-term goals and a “stick-to-it-ive-ness.”

 


 

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