CJ Jackson

Host, Business Review

Innovation-lover and director of communications and marketing at the Hankamer School of Business, CJ Jackson is also a public radio show host and Iowa State alum.

Before coming to Baylor, CJ worked for NCR Corporation 13 years, where she learned the power of high-functioning teams, global reach and impossible deadlines.

CJ’s talents are not just limited to marketing and communications. She was the winner of a twist contest – you know, the dance – at age 3 and to her knowledge, holds the world record for the longest cross-country trip in an electric car. When she isn’t working or driving on sun power, she’s hanging out in her craft room or volunteering at the local public radio station.

People who survive, even thrive, in the start-up world, all tend to be “hard-wired” the same. Gritty people have deeply thought out, long-term goals and a “stick-to-it-ive-ness.”

 


 

How does a family-owned business successfully pass the leadership torch to the next generation?


Sleek, high tech and affordable micro housing in downtown metro areas is poised to disrupt the urban housing market, which hasn't changed in over 150 years. 

 


Generation Z represents a big opportunity for marketers interested in connecting with a what will soon be the largest segment of the global economy.

Whether due to employee error or theft, missing inventory costs U.S. retailers $70 billion annually. Older workers have value to organizations because they help prevent shrinkage. 

When the public starts spending less money going out to eat, it often is a warning sign for the overall economy. Learn how small businesses can prosper, despite economic storms. 

 


Learn why one PR firm's internship program excludes millennials and only hires women over the age of 40.

Why do certain unethical employees seem to get away with everything?

 


Product research and development may take years, but accelerated commercialization can save small businesses a lot of time and money. 


Asking "why" can uncover new industries right under your nose, and also be the key to innovation and success.

 


New research shows taking short breaks during the work day boosts energy, productivity and job satisfaction. 

 


From the warehouse to the C-suite, seeing all employees as valuable and deserving of respect builds trust, and positively impacts customer service too. For one startup's CEO, investing in the company's employees has lead to ingenious benefits.  

Social media has become the most important way for consumers to solicit and receive customer service from a brand. It can either make or break a business.

Professor of information systems, Cindy Riemenschneider, says studying overseas gives students a leg up on their resume and opens the door for internships abroad. “It offers opportunities for students that there is no way to replicate that in a classroom. It opens their eyes to see that there are many different ways that people do things that are not like the United States. Their philosophy with regard to work is very different." 

 


 

Professor of management Sam Paustian-Underdahl studied a group of nurses from the Midwestern United States Medical Center — the way they managed work and family responsibilities, and how their boss perceived the way they managed it.

 


 

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