CJ Jackson

Host, Business Review

Innovation-lover and director of communications and marketing at the Hankamer School of Business, CJ Jackson is also a public radio show host and Iowa State alum.

Before coming to Baylor, CJ worked for NCR Corporation 13 years, where she learned the power of high-functioning teams, global reach and impossible deadlines.

CJ’s talents are not just limited to marketing and communications. She was the winner of a twist contest – you know, the dance – at age 3 and to her knowledge, holds the world record for the longest cross-country trip in an electric car. When she isn’t working or driving on sun power, she’s hanging out in her craft room or volunteering at the local public radio station.

Human resources and corporate services director, Jeff Lupinacci, who has worked in all the major regions of the world, gives some advice on attracting and retaining top talent for multi-national, U.S.-based companies. 

 


via flickr.com/photos/rushtipscom/ (CC BY-SA 2.0)

Make sure you understand the statistics before making an important decision. 

 


 

Providing an authentic user experience for consumers creates strong word of mouth marketing. 

 


Benjamin Franklin started a knowledge revolution in business. 

 


Even if you have a bad boss, if you drop your "baggage" and approach each day with a fresh start, you'll thrive and do better at work.  

 


Use story telling to make a connection brand and consumer that goes far beyond the product, far beyond that moment -- and lives with the consumer.


via flickr.com/photos/cleanwalmart/ (CC BY 2.0)

Businesses have a moral imperative to see employees as more than a commodity sourced at cheap cost.

 


via flickr.com/photos/danielfoster/ (CC BY-NC-SA 2.0)

Was Thomas Edison an inventor, or more of an entrepreneur? 

 


via flickr.com/photos/ccikent/ (CC BY-NC-ND 2.0)

Marlene Reed spends much of her time writing published cases for journals and textbooks. She teaches ethics in her classroom using those stories, which are based on real-life experiences from interviews of people who have been faced with difficult decisions. 

 


via flickr.com/photos/jakerust/ (CC BY 2.0)

Companies are taking a more proactive approach to encourage healthy lifestyles for their employees.

 


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