CJ Jackson

Host, Business Review

Innovation-lover and director of communications and marketing at the Hankamer School of Business, CJ Jackson is also a public radio show host and Iowa State alum.

Before coming to Baylor, CJ worked for NCR Corporation 13 years, where she learned the power of high-functioning teams, global reach and impossible deadlines.

CJ’s talents are not just limited to marketing and communications. She was the winner of a twist contest – you know, the dance – at age 3 and to her knowledge, holds the world record for the longest cross-country trip in an electric car. When she isn’t working or driving on sun power, she’s hanging out in her craft room or volunteering at the local public radio station.

Asking "why" can uncover new industries right under your nose, and also be the key to innovation and success.

 


New research shows taking short breaks during the work day boosts energy, productivity and job satisfaction. 

 


From the warehouse to the C-suite, seeing all employees as valuable and deserving of respect builds trust, and positively impacts customer service too. For one startup's CEO, investing in the company's employees has lead to ingenious benefits.  

Social media has become the most important way for consumers to solicit and receive customer service from a brand. It can either make or break a business.

Professor of information systems, Cindy Riemenschneider, says studying overseas gives students a leg up on their resume and opens the door for internships abroad. “It offers opportunities for students that there is no way to replicate that in a classroom. It opens their eyes to see that there are many different ways that people do things that are not like the United States. Their philosophy with regard to work is very different." 

 


 

Professor of management Sam Paustian-Underdahl studied a group of nurses from the Midwestern United States Medical Center — the way they managed work and family responsibilities, and how their boss perceived the way they managed it.

 


 

Researchers dubbed this project "The Waiter Spit in my Soup!" You might be surprised that over 50 percent of customer service employees are respnsible for some sort of deviant behavior toward customers. 


Loretta Howard

The Home Grown Farm compares its customers' buying experience to that of Amazon.com, but they log in to add fres eggs or field-ready kale to their baskets


Diana Mao, president of Nomi Network, is part of an elite group of Presidential Leadership Scholars. Established and taught by U.S. presidents Clinton and Bush, the program is designed to develop the skills of leaders from varied background. The scholars’ common thread is a commitment to helping solve society’s greatest challenges.

 


 

via flickr.com/photos/cleanwalmart/ (CC BY 2.0)

Businesses have a moral imperative to see employees as more than a commodity sourced at cheap cost.

 


Providing an authentic user experience for consumers creates strong word of mouth marketing. 

 


Founder and CEO of Falkon Ventures Kyle Ballarta, uses biology as a model to help design an improved, sustainable entrepreneurial ecosystem. Ballarta says you can have both purpose and profits, resulting in a win-win for everyone involved – the entrepreneur, the investor and the community. 

 


 

How to a company can use its buying power to prompt good habits in corporate communities.


 According to economics professor Van Pham, research on changes in the U.S. retail industry shows a dual phenomenon is occurring. Retail chains are "super sizing.”


 (*ENCORE)


via: flickr.com/photos/light_seeker/ (CC BY-NC-ND 2.0)

Former Chairman of the Board at Deloitte LLP, Sharon Allen says taking time off to be with one's family is not only good for the employee, but for the employer too.  (*ENCORE)


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