CJ Jackson

Host, Business Review

Innovation-lover and director of communications and marketing at the Hankamer School of Business, CJ Jackson is also a public radio show host and Iowa State alum.

Before coming to Baylor, CJ worked for NCR Corporation 13 years, where she learned the power of high-functioning teams, global reach and impossible deadlines.

CJ’s talents are not just limited to marketing and communications. She was the winner of a twist contest – you know, the dance – at age 3 and to her knowledge, holds the world record for the longest cross-country trip in an electric car. When she isn’t working or driving on sun power, she’s hanging out in her craft room or volunteering at the local public radio station.

Companies today compete as a supply chain.  All it takes is a failure of just one supplier in the chain to cause the whole company to come under scrutiny.  


The psychology behind crowded shopping centers.


Making planning relevant.


Pairing investors with start ups.


The cost of hiring the wrong person. 


Winning over consumers through social change.


Seeing similarities in art and entrepreneurship.


Five tips on how to dominate startup contests. 

 


Building customer trust through storytelling. 

 


Gain insight into how activist organizations get companies to do what they want, and what a company should take into consideration before responding. 

 


A balanced approach to measurement is key meeting long-term value goals.  

 


Research indicates that an employee's repeated exposure to violations of moral principle can have a large impact on their personal life. 

 


 

Learn the three-part formula for success for start-ups. 

 

               

If you want to eat healthy, but have a low degree of self-control, find out how to stay on track with your goals.  

 


From posting pictures of food on Instagram, to 'checking in' on Facebook, research shows phone snubbing - or "phubbing" - can weaken a relationship. 

 


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