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Providing an authentic user experience for consumers creates strong word of mouth marketing. 

 


Benjamin Franklin started a knowledge revolution in business. 

 


Even if you have a bad boss, if you drop your "baggage" and approach each day with a fresh start, you'll thrive and do better at work.  

 


Use story telling to make a connection brand and consumer that goes far beyond the product, far beyond that moment -- and lives with the consumer.


via flickr.com/photos/cleanwalmart/ (CC BY 2.0)

Businesses have a moral imperative to see employees as more than a commodity sourced at cheap cost.

 


Behind the Story: Mobile Barbers

Apr 8, 2016

Welcome to Behind the Story, a program where we take you straight to the source. In this episode we’ll talk about mobile businesses. Now you may think of food trucks – like the ones peppered along university parks – when you hear the phrase ‘mobile business.’  But being mobile isn’t just about offering that late-night taco fix…it’s increasingly become a platform to provide a convenient means for other goods and services. In this episode of Behind the Story, we explore the world of Mobile barbershops. After a story on the businesses we’ll hear from two barbers from Kileen that have made the mobile jump. 


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Was Thomas Edison an inventor, or more of an entrepreneur? 

 


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Marlene Reed spends much of her time writing published cases for journals and textbooks. She teaches ethics in her classroom using those stories, which are based on real-life experiences from interviews of people who have been faced with difficult decisions. 

 


via flickr.com/photos/jakerust/ (CC BY 2.0)

Companies are taking a more proactive approach to encourage healthy lifestyles for their employees.

 


Founder and CEO of Falkon Ventures Kyle Ballarta, uses biology as a model to help design an improved, sustainable entrepreneurial ecosystem. Ballarta says you can have both purpose and profits, resulting in a win-win for everyone involved – the entrepreneur, the investor and the community. 

 


 

While we are witnessing the increased wealth in China and up-and-coming India, post-Apartheid Africa is where business opportunity is among the hottest in the world. 

 


via flickr.com/photos/rachel-johnson/ (CC BY-ND 2.0)

How one company nudges customers to buy online. 

 


Diana Mao, president of Nomi Network, is part of an elite group of Presidential Leadership Scholars. Established and taught by U.S. presidents Clinton and Bush, the program is designed to develop the skills of leaders from varied background. The scholars’ common thread is a commitment to helping solve society’s greatest challenges.

 


 

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New York Times best-selling author, Dr. Ken Blanchard, says great leaders inspire others to do what they do best. In this edition of the Business Review, Dr. Blanchard details how a change in thought patterns can help you become a highly effective leader and run a great team. 

 


How to a company can use its buying power to prompt good habits in corporate communities.


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